I see that Leeds University is doing its best to benefit humanity. Although perhaps folks might want just a tad more butter on the toast in Milwaukee than in Yorkshire... This is in the grand tradition of discovering that cheese flavors are different with different thicknesses, or how to dunk a cookie in tea (a "biscuit" to the islanders) or how best to mop up gravy. OK, maybe we snicker a bit, but there's value in checking that the received wisdom is actually right--sometimes it isn't.
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