New Yorker

I don't subscribe, and when I do have the chance to read it the only things I bother with are the cartoons. So when I saw the famous Obama cover, the first thing that came to mind was "why are they dragging all that stuff up?" I'd bet most of the folks who walk by the magazine rack know less of the rag than I do, and I'd guess most of them thought the magazine was being serious. Until all the news stories about it.

If you're going to be so ironic that people lose track of what's supposed to be satire, you might want to rethink your approach. Maybe they could bring in a 5-year-old to assist the editor?

Of course they might be deliberately courting controversy--last I heard (a few years back) subscriptions were down.