I don't know what local reporting is like in your area, but here they're little better than national media at doing background checks on the NGOs that produce the press releases. "Their mission statement wants a greener and more equitable world. Good enough--they're trustworthy, put 'em in the rolodex."
I keep forgetting this angle of Europe not accepting GMO foods and subsidising their own agriculture, and the damage it does to poor countries.
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