Creative spam

I just cleaned out the junk mail from gmail--it doesn't have a single "dump it all" command, unfortunately, so I have to chuck it in blocks of 50 messages. In amongst the enhancement offers, come-ons and pleas for help from Nigeria, a message about Small Group Bible Studies: "What seven word phrase guarantees ..." (gmail only gives the first few words). I didn't need to read further: "guarantee" is a word of magic, not obedience. But I'd not have thought that small group leaders would be such a lucrative demographic to tap online. Somebody has more imagination than I do.