Incompetence

I thought an ad man's job was to understand the cultures, figure out what people valued, and try to make images that linked his client's products to things people valued; in the hope that they'd be moved to buy the stuff. OK. Somebody at Frito-Lay's ad group seems to have little more cultural insight than a baboon. Christians value communion, so the ad group decided to make a commercial replacing the Catholic wafers with Doritos.

You'd think somebody in the group would have run the idea past a few Catholics, or Lutherans, or Baptists. It is a bit worrisome to think that maybe they didn't know any. It'd be even more worrisome if they did, and had.