Dreamy slogan

On the Square sits "Dream Bank" whose slogan, posted word by word over its windows on East Washington, is "Your dream is the most valuable thing you'll ever own."

I've been trying to decipher that.

• "When you finally reach your dream, we'll hold the mortgage and you won't really own it."
  
• "Reality will harsh your mellow."
  
• "You're broke, and you'll stay that way."
  
• "All is illusion: desire leads to suffering."
  
• "Come join the Matrix!"
  
• "We had to hire the owner's nephew, and he imagines himself as an ad man."