Friday, November 21, 2008

Buying good publicity

From the International Harald Tribune (via Drudge): Angelina Jolie buys positive press coverage.

According to the deal offered by Jolie, the winning magazine was obliged to offer coverage that would not reflect negatively on her or her family, according to two people with knowledge of the bidding who were granted anonymity because the talks were confidential. The deal also asked for an "editorial plan" providing a road map of the layout, these people say.

I suppose the only surprise here is that the deal became public knowledge. There's a long history of reporters' gripes about stories canned because they reflected badly on major advertisers, and we all know about political stories that were buried. CNN declined to contradict Saddam's press releases in exchange for the honor of having a "reporter" in Baghdad. For an actress to buy good coverage is a move in a grand tradition.

People won the bid, apparently, though Time was in the running.

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