Persuasion

"and there was nothing which he did not promise, being very urgent in his request, until at last he persuaded them: for it would seem that it is easier to deceive many than one, seeing that, though he did not prove able to deceive Cleomenes the Lacedemonian by himself, yet he did this to thirty thousand Athenians"

Some things don't change much.

Sometimes crowds get it right. We've a large industry devoted to making sure they don't.