Saturday, April 10, 2021

Exploding beer

Those of us who drink beer (I'm not among them) may not be surprised, but beers with extra sugar can continue to undergo fermentation on your shelf.
It takes a lot of additional fermentation for a can or bottle to break its seal and literally explode, and even then the concern is usually more the mess than an actual hazard.

Some breweries that can these beers count on the consumer to understand fermentation science and realize they’ve just bought a four-pack of aluminum beer grenades. Labels usually warn, “Keep cold! Live beer!” — a scientifically sound way of slowing fermentation but an ethically questionable way of passing the onus onto the consumer.

...

The beer in question is Bernie Brew, a pastry stout honoring U.S. Sen. Bernie Sanders that was brewed with Vermont maple syrup and delivered to outlets around the state ....

The morning of April 2, MBC posted a warning on Facebook that it had received reports of bulging cans, unacceptably foamy beer and even one can that “literally blew up” in someone’s kitchen cabinet, ...

To MBC’s credit, by that afternoon, the brewery decided to recall the beer, saying it had heard the sharp questions and criticism in the comments of the post.

That those comments were largely met with hostility by people defending the brewery — some directly invoking MBC’s politics — speaks to what Minocqua has cultivated in Wisconsin and a unique vulnerability to this kind of crisis.

From the start, MBC’s self-distributed drops of “progressive beer” in Madison had the ring of a gimmick. The brewery was selling \$17 four-packs of Biden Beer with the image of a new president — one who famously does not drink alcohol — along with the promise of donating \$5 from each four-pack to MBC owner Kirk Bangstad’s political action committee.

I suspect this news will make the beer more popular, not less--and less likely to be refrigerated.

1 comment:

The Mad Soprano said...

Bernie Brew? I'm sorry but, isn't there already the Brewers mascot, Bernie Brewer? Sounds like trademark infringement.