Using first his five children and then elementary school students as taste-testers, Sanna perfected the recipe in his kitchen for what is now known as Swiss Miss hot cocoa mix.
Its predecessor, Brown Miss — named for a breed of cow — was similar to Swiss Miss and sold commercially to airlines and restaurants. Airline passengers and employees enjoyed it so much they would pilfer supplies because they couldn’t get it anywhere else, Sanna said.
“Business started going down because the product was quite expensive and people were taking it home,” he said, which prompted airlines to stop purchasing it. “So the sales to the airlines were falling and so we saw that as an opportunity.”
From the interview:
Did your kids like the hot cocoa mix?
Well, you kept drinking it until you didn’t like it.
...
You did a lot more throughout your career and your life. Do you have an accomplishment you’re most proud of?
The submarines that won the war practically, and building them and maintaining them.
A public benefactor.
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